Allbirds Review
Comfort with a conscience. Allbirds offers sustainable footwear crafted from natural materials. Step lightly on the planet with stylish, eco-friendly shoes.
ethikl rating
92%
B-Corp Certification?
Good
★★★★★ Rated 4.2 out of 5
Comfort with a conscience. Allbirds offers sustainable footwear crafted from natural materials. Step lightly on the planet with stylish, eco-friendly shoes.
92%
Good
With conscious consumerism on the rise, Allbirds is driving innovation and sustainability in the footwear industry. The footwear brand, launched in 2016 by Tim Brown and Joey Zwillinger, is not only creating comfortable shoes but is doing so in an environmentally friendly way.
The product line is made from natural materials such as wool, sugar, and trees. The Merino wool used in their shoes is ZQ-certified, guaranteeing the highest standards of animal welfare. The commitment to sustainability extends well beyond materials. The manufacturing processes adopted by Allbirds are designed in a way to minimize emissions and waste.
The brand’s dedication to eco-friendly practices has also earned Allbirds the coveted B Corp certification. This further underscores the holistic approach adopted by Allbirds towards building an ethical and sustainable business.
From the very start, Allbirds has been seeking to replace petroleum-based synthetic materials with natural alternatives. In situations, where Allbirds has not been able to find a suitable alternative, they have invented on their own, for instance, SweetFoam®, a shoe sole material derived from the world’s first carbon-negative green EVA.
Allbirds has also invested in novel solutions, including Plant Leather, which is the brand’s 100% natural and plant-based leather. To offset the carbon emissions, Allbirds has undertaken various initiatives over the years.
Through the ongoing support for the Argentina Regenerative Wool, Allbirds is not only improving the soil health but in Phase I, the project is expected to reduce carbon emissions by 100,000 tonnes over the 30-year period.
The brand’s dedication to eco-conscious practices has earned it a B Corp certification, underscoring its holistic approach to ethical and sustainable business.
The overall B Impact Score for Allbirds stands at 96.5. The current governance score is 18.9, whereas the environment score is 35.7. Compared to the previous B Impact Scores, Allbirds has improved significantly. In 2020, the overall B Impact Score stood at 89.4, whereas, in 2016, it was 81.9.
At the heart of its sustainability efforts lies the
commitment to make use of recycled materials. From recycled polyester to
recycled cardboard, Allbirds is seeking innovative ways to transform waste into
valuable resources.
The efforts of repurposing post-consumer plastic
bottles divert plastic from landfills and oceans. This also helps in reducing
water and energy consumption. In their packaging, Allbirds is making use of
recycled cardboard. This shows the holistic approach adopted by Allbirds.
Each shoebox is constructed from 90% recycled
cardboard, emphasizing their commitment to minimizing their ecological
footprint from production to delivery.
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