Rituals Review
Elevate daily routines into meaningful rituals. Rituals offers a range of luxury home and body products, designed to enhance well-being and mindfulness.
ethikl rating
94%
b-corp certification?
Good
★★★★★ Rated 4.3 out of 5
Elevate daily routines into meaningful rituals. Rituals offers a range of luxury home and body products, designed to enhance well-being and mindfulness.
94%
Good
Rituals is a well-known beauty and lifestyle brand that offers a wide range of products including bath, body, skincare, and home products, all of which are inspired by ancient practices like Ayurveda and Taoism.
Rituals is not just committed to enhancing personal well-being but is also actively pursuing a number of sustainability initiatives. The brand is undertaking efforts to achieve net zero, demonstrating a commitment to environmental responsibility.
The brand makes use of responsible ingredients that are not only good for the skin but also for the environment. Rituals also hold B Corp certification, showing its dedication to high standards of social and environmental performance, transparency, and accountability.
All of the ingredients used by Rituals in manufacturing their product lineup are sourced ethically. For its textiles, the brand is making use of certified palm as well as palm kernel oil derivatives.
Some of the other ingredients used for textiles include TENCEL™ Lyocell and recycled polyester. The packaging paper and carton used by Rituals are also FSC/PEFC certified. The certification means that the packaging materials is coming from sustainably managed forests.
As part of its net zero goals, Rituals has undertaken several initiatives. For instance, all of its personal care formulations will be manufactured using 90% natural origin ingredients, by the end of this year.
Rituals is also constantly adding to their collection of refills to further reduce packaging-related waste. All of their packaging materials are recyclable and are also made from recycled materials.
To compensate for store-related carbon emissions, Rituals has committed to offset by supporting certified carbon projects. The brand is working on creating and putting into action a plan to remove carbon from the environment, helping absorb emissions from the atmosphere.
Rituals, for its various efforts in the space of environment, sustainability, and governance, earned itself the well-known B Corp certification in December 2021.
As part of its B Impact Assessment, the brand received an overall B Impact score of 92.2, which is much higher than the median score of 50.9 received by ordinary businesses. The governance score for Rituals stands at 16.0, whereas the environment score currently is at 29.7.
This accomplishment indicates that Rituals adhere to rigorous standards in social and environmental practices, transparency, and accountability.
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