Pura Review
Pure, natural baby care. Pura delivers eco-friendly diapers and wipes made with renewable materials, ensuring a gentle touch for your baby and the environment.
ethikl rating
91%
b-corp
Yes
★★★★★ 4.1/5
Pure, natural baby care. Pura delivers eco-friendly diapers and wipes made with renewable materials, ensuring a gentle touch for your baby and the environment.
91%
Yes
Pura is recognized for its emphasis on creating products that are kind to both the environment and the user, with a focus on reducing waste and promoting a more sustainable lifestyle. Pura offers a subscription service for baby wipes, nappies and pants, and pet wipes.
Their products are innovative and are characterized by their commitment to environmental sustainability. The Pura Wipes, for instance, are manufactured with 99% water and organic aloe vera. The flushable eco baby wipes are 100% plastic-free and 100% biodegradable.
Pura is also a B Corp-certified company, showing its commitment to the environment and sustainability.
Pura provides its consumers with a clean product lineup. The Pura Wipes are manufactured using 99% water and organic aloe vera. They are free of plastic and are biodegradable, making them good for the environment.
The Pura Baby nappies and Pants have a low environmental impact. Although eco-friendly, the nappies and pants do not compromise on the performance and comfort factor.
The Pet Wipes product offered by Pura is manufactured using plant fibers. They are 100% biodegradable and are cruelty-free. They contain no alcohol or other nasty chemicals such as chlorine, therefore, making them perfect for dogs and cats.
To eliminate polluting nappy waste from the landfill, Pura entered into a strategic collaboration with NappiCycle in 2020. The Pura NappiCycle program, which is supported by the popular supermarket chain Asda, is the first of its kind program launched in the United Kingdom.
Under the trial program, the firm is collecting used nappies from 48 households and one nursery group. On average, Pura is collecting 0.5 tonnes of nappy waste from these households and businesses every two weeks.
This initiative, undertaken by Pura and NappiCycle, is keeping the nappies away from the landfill.
With Pura emphasizing sustainability and environmental health through its various initiatives and innovative product lineup, the company has received the B Corp Certification in July 2022.
Based on the B Impact assessment, Pura has achieved an overall score of 82.1. While the environment score stands at 27.1, the governance score for Pura is at 15.2 and the community score is at 14.9. Apart from this, Pura is also accredited by the British Skin Foundation and Allergy UK.
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