JoJo Maman Bebe Review
Maternity and baby essentials with style. JoJo Maman Bébé provides thoughtfully designed, quality clothing and products for moms and little ones.
ethikl rating
93%
b-corp
Yes
★★★★★ Rated 4.2 out of 5
Maternity and baby essentials with style. JoJo Maman Bébé provides thoughtfully designed, quality clothing and products for moms and little ones.
93%
Yes
JoJo Maman Bébé is a British retailer specializing in maternity wear, baby and children’s clothing, nursery products, and a range of other accessories for infants and mothers. The firm was founded in 1993 by Laura Tenison.
JoJo Maman Bébé is well-known for its stylish and elegant designs, serving the varied needs of pregnant women, babies, and children. The product offering includes maternity wear, baby clothing, children’s apparel, outerwear, swimwear, toys, nursery furniture, and various accessories.
The notable aspect of JoJo Maman Bébé is its commitment to sustainability. The firm has implemented initiatives to reduce its environmental impact, such as using organic cotton in some of its clothing lines and providing recycling services for old baby and children’s clothing.
JoJo Maman Bébé is committed to making use of sustainable materials, thereby minimizing waste and reducing the use of harmful substrates.
In addition to this, JoJo Maman Bébé is also focused on animal welfare. Notably, most of the range manufactured by the firm is done using natural or man-made components that are not of animal origin.
However, this is not always the case with its product lineup. The firm is committed to sourcing animal-derived materials responsibly, including leather footwear and wool.
JoJo Maman Bébé founded FAMTA in 2015 as part of its internal recycling initiative. Through the generosity of its customers, the firm has diverted more than 70 tonnes of clothing from ending up in landfills and redirected it to local clothing banks.
The Charity initiative of JoJo Maman Bébé, Helping Hands launched in 2022, provides charities with grants so that they can support communities. In addition to supporting charities locally, JoJo Maman Bébé also encourages their supplier factories internationally to get involved in local initiatives, whenever possible.
The various initiatives undertaken by JoJo Maman Bébé in the area of sustainability and environment have helped the company achieve B Corp certification in August 2016.
Based on the B Impact Assessment, JoJo Maman Bébé has received an overall B Impact score of 81.1, which is much higher than the median score of 50.9. The environment score for JoJo Maman Bébé stands at 17.9, whereas the governance score is at 14.1.
From saving 70 tonnes of clothing to ending up in landfill and planting 12,000 trees, the continued focus on environment-related initiatives will further boost the environment score for JoJo Maman Bébé in the future.
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